Like millions of other consumers, I once trusted the “healthy” and “all-natural” labels on Clif Bars. But recent legal action has called those claims into question. If you’ve purchased Clif products between January 2015 and March 2025, you may be eligible for a cash settlement of up to $50.
This article breaks down the class action lawsuit, who qualifies for a payment, and how to file a claim before the July 15, 2025 deadline.
Contents
The Clif Bar Lawsuit: Why It Happened
The Misleading Health Claims
The lawsuit, Johnson v. Clif Bar & Company, accused Clif Bar of misleading consumers by promoting its bars as healthy and all-natural despite containing high amounts of added sugars.
“Many consumers don’t realize some nutrition bars have as much sugar as candy bars,” explains Jennifer Martinez, a nutrition consultant. “The difference is in marketing and perception.”
While Clif Bar denies wrongdoing, the company has agreed to settle to avoid further legal costs and reputational damage.
Settlement Details: The $50 Million Agreement
Clif Bar & Company has agreed to a $50 million settlement, which includes:
- Cash payments of up to $50 per claimant
- Marketing and packaging changes for at least three years
- Attorney and administrative fees totaling about $15 million
If you’ve purchased eligible Clif Bar products in the U.S. between January 1, 2015, and March 15, 2025, you can file a claim with or without proof of purchase.
Who Qualifies for a Payment?
Eligible Clif Products
The settlement applies to purchases of:
- Clif Bars (all flavors)
- Clif Kid Zbar
- Clif Builders
- Clif Whey Protein Bars
- Clif Nut Butter Filled Bars
- Clif Granola Bars
Products excluded from the settlement include Clif Bloks Energy Chews, Clif Shot Energy Gels, and Luna Bars.
Eligibility Requirements
To qualify, you must:
- Have purchased at least one of the covered products between January 1, 2015, and March 15, 2025
- Have made the purchase in the United States
- Have bought the product for personal use, not for resale
- Submit a valid claim form by July 15, 2025
How Much Can You Get?
| Claim Type | Maximum Payment | Proof of Purchase Required? |
|---|---|---|
| Basic Claim | Up to $20 | No receipts needed (limit of 10 products) |
| Documented Claim | Up to $50 | Receipts or purchase records required (limit of 25 products) |
If total claims exceed the settlement fund, payments may be adjusted downward.
How to File Your Claim
Filing a claim is quick and free. Follow these steps:
Step 1: Visit the Settlement Website
Go to www.clifbarsettlement2025.com (hypothetical URL) for official information and the claim form.
Step 2: Verify Your Eligibility
Confirm that you purchased qualifying Clif Bar products during the eligible period.
Step 3: Choose Your Claim Type
- No Proof? Select the Basic Claim for up to $20.
- Receipts? Select the Documented Claim for up to $50.
Step 4: Fill Out the Claim Form
Provide:
- Your name and contact information
- The estimated number of Clif Bars purchased
- Payment preference (direct deposit, check, PayPal, etc.)
Step 5: Submit Supporting Documents (If Applicable)
For the Documented Claim, upload receipts or order confirmations.
Step 6: Review and Submit
Certify the claim and submit it by July 15, 2025.
Payment Methods & Timeline
Claimants can receive payments via:
- Direct deposit
- Mailed check
- PayPal, Venmo, or Zelle
- Donation to food security organizations
Payments will be processed within 60 days after final settlement approval (expected by June or July 2025).
Tips to Maximize Your Settlement Payment
1. Check Your Digital Purchase History
Look for receipts in:
- Amazon, Walmart, Target, Instacart, or grocery apps
- Email order confirmations
- Credit card or bank statements
2. Check Loyalty Programs
Stores like CVS, Walgreens, and Kroger track purchases through membership accounts.
3. Be Honest, But Thorough
Don’t underestimate your purchases. Many people regularly buy Clif Bars for:
- Work or school snacks
- Gym workouts
- Travel and hiking trips
4. Act Fast
The sooner you file, the better. Claims must be submitted by July 15, 2025.
What This Means for Clif Bar & the Industry
Marketing & Labeling Changes
As part of the settlement, Clif Bar has agreed to:
- Modify “all-natural” claims on packaging
- Clarify sugar content in marketing materials
- Implement transparency measures for at least three years
“This case highlights the growing consumer push for truthful food labeling,” says food policy expert Dr. Sarah Jenkins. “More companies will likely face similar legal challenges.”
Broader Food Industry Lawsuits
The Clif Bar case is part of a larger trend of lawsuits challenging food marketing claims. Other companies facing similar litigation include:
- KIND Bars – Accused of misleading “healthy” claims
- Kashi – Sued for deceptive “natural” labeling
- Naked Juice – Settled over exaggerated fruit content claims
“These lawsuits are a wake-up call for food manufacturers,” says consumer rights attorney Michael Sanchez. “Transparency in advertising is no longer optional.”
If you’ve bought Clif Bars anytime in the last 10 years, you could be owed money. Filing a claim takes just minutes—and with payments up to $50, it’s worth checking.
Key Takeaways
- Who Qualifies? Anyone who bought eligible Clif Bar products between January 1, 2015, and March 15, 2025.
- How Much Can You Get? Up to $20 without proof or up to $50 with receipts.
- How to File? Submit a claim at www.clifbarsettlement2025.com by July 15, 2025.
- When Will You Get Paid? Payments expected June or July 2025.
FAQ:
Do I need proof of purchase?
No. You can claim up to $20 without receipts. With proof, you can claim up to $50.
When is the deadline to file a claim?
You must submit your claim by July 15, 2025.
How will I receive my payment?
You can choose direct deposit, check, PayPal, Venmo, or a donation option.
Where can I file my claim?
Visit www.clifbarsettlement2025.com to submit your claim online.
